It's as simple as doing what others do to do what they do well enough to be noticed - to be successful. We all call them best practices.
And those who aspire to the lofty goal of best practices are forever chasing what they should have been doing all along... because best practices are just the start, just the minimum and no guarantee of success.
If we're not doing them, then we'd better start today... not tomorrow.
And consider them the least we must do, not the most we can.