Be different

Desperate for attention? Want to stand above the crowd?

You’ve got to be different... and not just more of the same.

Be something worth talking about if you want to be talked about.

Educate or entertain or both - that’s where being different begins.

(And this means we can’t complain we’re being ignored or we’re the best kept secret - we’re not. We’re just not worth talking about - it’s that simple, that painful, that obvious.)

If you do something others can and do - do, that’s not different. That’s not art. That’s not being a giraffe among (above) a world filled with rats - but naked mole rats are pretty cool creatures and as different as giraffes).

Be something worth talking about.

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