Bad Ideas

Some bad ideas are obvious - they have no up-side, they're insulting, defensive, dismissive, crude - and they are more about venting frustration than winning new friends and drawing others into your mission.

But not all generic, content-marketing drivel ideas are good. Being boring, showing the world you have nothing worth while to add - that you're more of a follower rather than a leader - will help your cause.

And knowing the difference between bad and good ideas is really not as subjective as we'd like to think (we hide behind 'that's subjective' to conceal our preferences and appear indifferent and 'above it all' while getting our bad idea ways).

Is there a test? Yes, it's called testing....

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