If we don't have the power to compel an audience to pay attention to us... our organization... or business... do we have the patience (and humility) to let them pick us?
If we can't force others to pay attention (and appreciate the wonder of who we are, what we offer, and why we exist), can we muster the strength to let them pay attention to us?
We can't make ourselves go viral.
We can't choose who will like (or love) us.
We can try to give them things they seem to like - and that's the closest we can come - but beyond that, it's out of our hands.
And that's difficult - isn't it?!