Any News is News

 -How can we increase engagement when there's nothing new happening?

Brand specialists will sell you on rebranding.

Campaign specialists will sell you on a new campaign.

Digital marketing specialists will sell you on a facelift, design and some video.

But what if you didn't have to do something different to make news?

What if you didn't have to spend more to get noticed?

It might be as straightforward as calling something old - news.

Alert.

Update.

Announcement.

And then recycle something old... something that happens every single day but you'll not call remarkable - as in new news.

It could be that any news is news.

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