Day #18 - The story we use to make the ‘ask’ is not about us, our product or service – it’s about how we can make the funder or investor the hero of the story we tell them (and not just how to make some money on their investment).
Because they will use their investing to create their identity – where they put their money to work will become part of who they are – who they tell their friends they are or even who they aspire to be.
Want to see that this looks like? Here it is: The Do-Over Show 30 Day Challenge
So here’s your challenge – 30 days to make your dream come true – 30 simple, straightforward ideas, actions, serious questions to get the funding needed for your start-up.